PECKER
Shibuya Co., Ltd. is a company specializing in hand tools for gardening. The brand’s Chinese name, “琢木鳥” is inspired by the word for “woodpecker” with a creative twist—replacing the character for “peck” with one that conveys fine craftsmanship. The English brand name is “PECKER” This symbolizes the passion and spirit of gardening enthusiasts who use these tools to beautify plants and trees. Drawing inspiration from the shapes of gardening tools, we create diverse plant-like designs, aiming for this creative concept to capture attention and leave a lasting impression of the brand.
DESIGN ITEMS
┃ BRAND ┃ LOGO ┃ COLOR ┃ TYPOGRAPHY ┃ GRAPHICS ┃ DOCUMENT ┃
┃ POSTER ┃ PHOTOGRAPHY ┃ CATALOG ┃ WEBSITE ┃ CIS ┃
LOGO DESIGN
For the logo design, we drew inspiration from the form of a woodpecker, creating 16 different logo styles ranging from classic and intricate to modern and minimalist for the client to choose from. Each logo was accompanied by a unique concept and idea, along with in-depth analysis for the client’s reference. In the end, we made subtle refinements to the selected version to achieve the most visually harmonious result, meeting the client’s needs and expectations.
STANDARD COLOR
In selecting the brand’s standard colors, we conducted in-depth research on PECKER’s actual products under Shibuya Co., Ltd., and proposed nine different color schemes. We focused on the uniqueness of each scheme and its harmony with the product components’ colors. In the end, we chose a Scandinavian-inspired palette: Olive Green (Pantone 390C) and Cool Gray (Pantone Cool Gray 10). This color combination reflects a natural atmosphere while maintaining a modern touch. The olive green gives off a fresh and distinctive feel, setting it apart from the more commonly seen bright greens in the market. Ultimately, we applied this color scheme across the brand’s logo, standard typeface, stationery, and other elements to build a cohesive identity system.
TYPOGRAPHY DESIGN
After careful consideration, we finalized a logo and specially designed a custom hand-drawn typeface to achieve optimal visual harmony. This unique typeface not only complements the logo but also evolved into a unified identity system, setting clear guidelines for its future use across business cards, envelopes, catalogs, websites, and other design applications.
CREATIVE GRAPHICS
For the creative graphics, we cleverly arranged and combined gardening tools such as shovels, sprinklers, pruning shears, flower scissors, saws, and rakes to design plant-inspired shapes including sunflowers, sage, pine trees, flowers, palm leaves, and dandelions. These imaginative designs are visually striking and memorable, perfectly showcasing the essence of the products the brand promotes.
DOCUMENT DESIGN
We combined the logo, standard colors, logotype, and creative graphics into a unified identity system. This system is applied across business cards, envelopes, backing cards, and posters. The design aims to highlight the creative image of Shibuya Co., Ltd.’s PECKER brand and enhance overall brand consistency.
EXHIBITION POSTER
PHOTOGRAPHY
Finally, the client revamped the brand and products based on the CIS identity system we designed. We then conducted commercial photography for the new products, focusing on different contexts and uses. These photos, along with the creative graphics, will support the presentation of future designs for catalogs, websites, posters, exhibitions, and other related materials.
CATALOG DESIGN
We skillfully incorporated photos, the logo, standard colors, standard typography, and creative graphics into the catalog and website designs. These elements will give Shibuya Co., Ltd.’s PECKER brand a unique style and identity, showcasing the brand’s creative spirit and professional value.
WEBSITE DESIGN
