JASMIN
JASMIN is a brand dedicated to producing intimate care products for women. Its name is derived from the jasmine flower, which has long been regarded as a symbol of purity and elegance. We chose the name JASMIN to reflect both the nature of our products and our commitment to quality. In the brand design, we placed great emphasis on capturing the essence of the jasmine flower — from the logo to creative graphics to packaging design, every detail has been thoughtfully crafted. Through these designs, we aim to leave a lasting impression on consumers, fostering trust and a sense of affinity toward our products.
DESIGN ITEMS
┃ BRAND ┃ LOGO ┃ COLOR ┃ TYPOGRAPHY ┃ GRAPHICS ┃ PACKAGE ┃
┃ DOCUMENT ┃
LOGO DESIGN
For the logo design, we drew inspiration from the form of the jasmine flower, creating 16 different styles ranging from classical and intricate to modern and minimalist. Each logo was carefully analyzed and accompanied by unique concepts and ideas for the client’s consideration. In the end, we made subtle refinements to the selected version based on the client’s needs and expectations, aiming to achieve the most visually harmonious result.
STANDARD COLOR
When selecting the brand’s standard color palette, we focused on creating a look that is both “striking” and “elegant.” After careful consideration, we chose Peacock Blue (Pantone 3005 C) and Mustard Yellow (Pantone 128 C) as the unified color standards for future packaging. This color combination is not only distinctive and eye-catching, but it also sets the product apart from the conventional tones typically used in personal care items—helping our products stand out in the market.
TYPOGRAPHY DESIGN
After careful consideration, we finalized a meticulously crafted logo and created a custom hand-drawn Chinese typeface exclusively for it. This unique typeface not only complements the logo, achieving optimal visual harmony, but also lays the foundation for a unified visual standard across all future promotional materials and packaging. These efforts are aimed at enhancing the overall image of the JASMIN brand and providing customers with a more consistent and professional experience.
GRAPHICS
In the creative graphic design, we specially hand-drew a jasmine flower totem for JASMIN, aiming to highlight its elegant temperament and vitality. These illustrations were made into patterns that can be applied to packaging, promotional materials, and other stationery in the future, emphasizing the unique charm and professional image of the JASMIN brand.
PACKAGE DESIGN
Finally, we integrated the logo, standard colors, typography, and creative graphics into the packaging and stationery, forming a unified identity system. This system aims to enhance JASMIN’s visibility in the market and strengthen brand consistency, allowing consumers to deeply experience the brand’s uniqueness and charm. Through this unified identity system, JASMIN will showcase a stronger brand presence across various media platforms, making the brand image more striking and influential.
DOCUMENT DESIGN
