Brand Design
Brand design aims to establish a comprehensive CIS (Corporate Identity System). This involves elements such as brand strategy, logo, colors, typography, imagery, slogans, copywriting, business cards, envelopes, signage, and more. The purpose is to ensure consistency of these elements across various media and communication channels, thereby enhancing the brand’s recognition and value in the market while strengthening the target audience’s loyalty to the brand.
BRAND DESIGN PROCESS
brand positioning
Brand Positioning
Brand positioning is the process of establishing a brand’s long-term vision and core values. Through market analysis, it involves understanding competitors and audience needs to clearly define the brand’s unique differentiation in the market, creating a distinctive and recognizable brand image.
- Brand Vision: The long-term goals and purpose of the brand.
- Brand Values: The core principles and culture advocated by the brand.
- Market Analysis: Research on competitors, target audience, and market trends.
- Brand Differentiation: Establishing the brand’s unique position in the market.
identity system
Identity System
The brand Identity system is key to establishing visual consistency for the brand. It includes logos, colors, imagery, and packaging design. Through a unified visual language, it strengthens brand recall, enabling consumers to recognize the brand instantly and create a sense of connection.
- Brand Logo: The core element symbolizing the brand image.
- Brand Colors: Convey the brand’s emotion and style, and must align with the brand’s tone.
- Brand Imagery: Icons, illustrations, textures, etc., that enhance the brand’s style.
- Brand Design: For physical products, packaging must maintain consistency with the brand’s visual identity.
visual application
Visual Application
Visual application extends the brand identity across various physical and digital media, from business cards and websites to advertising and spatial design. It ensures the brand image remains consistent and recognizable at every touchpoint, comprehensively strengthening the brand’s impact.
- Office Supplies: Basic corporate identity applications such as business cards, envelopes, and presentation templates.
- Website & Media: Digital branding and social media presence.
- Advertising & Promotions: Posters, brochures, product catalogs, videos, and more.
- Spatial Design: For physical stores, the space planning should align with the brand’s tone and style.
brand management
Brand Management
Brand management is key to ensuring consistency across visual identity, communication, and service. Through brand guidelines that regulate brand expression, monitoring market feedback and customer experience, and timely adjustments and upgrades based on trends, the brand can continuously grow and maintain its competitiveness.
- Brand Guidelines: Ensure consistency in brand visuals and language.
- Brand Service: Ensure alignment between brand promises and actual customer experience.
- Brand Monitoring: Analyze brand influence and audience feedback through data.
- Brand Upgrading: Update the brand timely according to market changes.
