Values Design
Taichung Brand Design Company
Infusing Brands with Unique Life and Exceptional Design
We are a brand design company based in Taichung. At Value Design, we believe brand design is not just about visual aesthetics — it’s the art of storytelling. In today’s highly competitive market, branding is more than catching the eye; it’s an expression of values. Through innovative thinking and exceptional design, we help your logo, website, packaging, catalog, and advertisements stand out, creating a lasting impression on your target audience.
OUR DESIGN SERVICES
Brand Design
Brand design aims to establish a comprehensive CIS (Corporate Identity System). This involves elements such as brand strategy, logo, colors, typography, imagery, slogans, copywriting, business cards, envelopes, and signage. The purpose is to ensure consistency of these elements across various media and communication channels, thereby enhancing brand recognition and value in the market while strengthening target audience loyalty to the brand.
Website Design
Website design must consider the target audience, content structure, navigation methods, visual style, color choices, and interactive elements. At the same time, it should emphasize functionality, security, and responsive web design (RWD) to optimize interfaces for mobile phones, tablets, and computers. Additionally, SEO (search engine optimization) and social media integration are essential. All these aspects need to work effectively together to enhance the website’s performance and user experience.
Graphic Design
Graphic design encompasses catalogs, books, posters, direct mail (DM), and various printed materials. It is an art that utilizes graphics, colors, and typography, requiring skills in visual design, illustration, and layout. The goal is to create visual appeal while effectively conveying messages or emotions. Through graphic design, designers can influence audience perception, build brand identity, and achieve clear, engaging visual effects.
Packaging Design
Packaging design refers to the visual and structural design applied to product packaging. It not only needs to consider aesthetic appeal, but also functionality and brand identity, aiming to protect the product and effectively communicate the brand message. A successful packaging design stands out on the shelf among competitors, enhances the perceived value of the product, and influences consumers’ impressions and purchasing decisions.
Photography
Commercial photography is a field focused on creating images for commercial purposes. The aim of this type of photography is to meet business needs, often used for product promotion, advertising design, website design, social media, and more. Commercial photography emphasizes capturing professional and compelling images of products, services, brands, or corporate identity. It includes shooting product photos, corporate portraits, event documentation, advertising materials, food photography, and more.
Video Production
Video production is a multi-stage process that includes planning, shooting, and post-production, aiming to create a visual and auditory combined film work. This process involves multiple steps such as scriptwriting, storyboarding, voiceover writing, filming, animation and special effects, video editing, prop creation, character design, voice acting and music scoring, as well as location selection. It can cover various types of videos, including commercials, documentaries, movies, and more.
OUR FEATURED PROJECTS
GARDENING TOOLS
PECKER
PECKER is a brand identity we meticulously crafted for a gardening hand tool company. The brand's Chinese name「琢木鳥」is inspired by the woodpecker, with a creative twist—replacing the character for "peck" (啄) with "carve" (琢) , to express the idea of refinement and craftsmanship. The English name "PECKER" symbolizes gardening enthusiasts who passionately and mindfully nurture plants and greenery. Drawing inspiration from the shapes of gardening tools, we designed a visual system that creatively transforms them into diverse plant forms. This approach not only captures attention but also leaves a lasting impression of the brand in the minds of its audience.
PROJECT: BRAND / WEBSITE / CATOGUE / GRAPHIC / PHOTOGRAPHY
HEALTH SUPPLEMENTS
ROYALHERB
ROYALHERB focuses on traditional Chinese health products, particularly Gui Lu Er Xian Jiao and premium herbal ingredients. Recognizing that the conventional image of Gui Lu Er Xian Jiao often feels outdated and overly traditional, we approached this branding project with a fresh perspective. By using hand-drawn illustrations to depict the herbs and the production process, we aimed to infuse the brand with an artistic, modern aesthetic that appeals to a younger, more design-conscious audience. We believe this reimagined visual identity will help reshape perceptions, broaden the brand's reach across age groups, and create new market opportunities for ROYALHERB.
PROJECT: BRAND / WEBSITE / PACKAGE / GRAPHIC / PHOTOGRAPHY
AGARWOOD CULTURE
HOCHIN
HOCHIN has long been dedicated to promoting the refined arts of incense appreciation and tea culture. With a deep academic foundation and heartfelt reverence for agarwood, the brand continuously delivers products of the highest quality. In this collaboration, our goal was not only to elevate the brand image but also to expand its appeal to a broader age demographic. In the brand design, we subtly incorporated the flowing lines of rising incense smoke to form auspicious symbols — a gesture of blessing to the consumer. This approach not only highlights the unique qualities of the product, but also breathes new life into traditional culture with a modern aesthetic.
PROJECT: BRAND / WEBSITE / PACKAGE / GRAPHIC / PHOTOGRAPHY
Design is an art that evolves with the times
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Values Desigen
Designing Valuable Aesthetics
When it comes to brand design, we focus on making your brand image unique and precisely appealing to your target audience, helping it stand out in a highly competitive market. With years of experience in brand design, we ensure that every detail perfectly showcases your brand's unique charm and market value. Whether you're a startup or an established brand, with our help, your brand can achieve success in the market. Contact us today and begin turning your brand vision into reality !
- TECHNICAL EXPERTISE
- CREATIVE THINKING
- CUSTOMER SATISFACTION
OUR DESIGN PHILOSOPHY
Successful Brand Builds Emotional Connection
In the world of business, the term "brand" has long transcended the notion of merely a product or service. It embodies values, trust, and even emotional connections between consumers and companies....
Great Design Solves Problems
Design is often perceived as a field related to aesthetics and style. People frequently associate design with visual appeal, but truly exceptional design goes far beyond appearances. At a deeper...
Creative Advertising Captures Attention
In this era of information overload, advertising is everywhere, all the time. Whether on the streets, online, or across the media, countless forms of advertising are competing for people's...
Steve Jobs on Brand Marketing
Hochin Agarwood Co., Ltd.
They are the ideal partner for brand design ! We are extremely satisfied with their work, which perfectly showcases the uniqueness and values of our brand. Thanks to their professionalism and dedication, our brand has gained wide recognition in the market !
Maxclaw Tools Co., Ltd.
They are professional, attentive, and creative , Not only did they deliver high-quality brand design, but they also communicated with us thoroughly to fully understand our needs and expectations. The collaboration was smooth and enjoyable, and the results were outstanding—helping our brand stand out in a highly competitive market !
Jolong Industry Co., Ltd.