Photography
Commercial photography is a field of photography focused on creating images for commercial purposes. The goal of this type of photography is to meet business needs and is commonly used for product promotion, advertising design, website design, social media, and more. Commercial photography emphasizes capturing professional and eye-catching images of products, services, brands, or corporate identities. It includes shooting product photos, corporate portraits, event coverage, advertising materials, food photography, and more.
PHOTOGRAPHY PROCESS
Preliminary planning
Pre-production Planning
In the pre-production planning stage, it is essential to clearly define the shooting objectives and confirm the overall visual direction through style concepts. Next, develop a detailed shooting script, plan the composition and lighting, and master the appropriate angles and composition principles to make the visuals more appealing and consistent.
- Goal Setting: Define whether the objective is brand image building, product showcasing, advertising promotion, or other purposes.
- Style Concept: Ensure the photography style; initially use smartphone shots to confirm the visual direction.
- Shooting Script: Plan in detail the composition, lighting, and angles for each shot.
- Composition and Angles: Apply the rule of thirds and visual balance to make the photos more appealing.
shoot execution
Shooting Executio
During the shooting execution phase, it is essential to select appropriate locations and props, paired with suitable lighting design to create the desired atmosphere. Attention to detail is crucial to ensure the product appears clean and flawless, and the models present naturally. Shooting from multiple angles enhances the variety and completeness of the visual options.
- Scene and Props: Select suitable locations, props, and backdrops.
- Lighting Design: Adjust natural or artificial lighting according to the shooting requirements.
- Detail Adjustment: Check for dust or reflections on the product and ensure the model appears natural.
- Multi-Angle Shooting: Capture multiple angles and lighting setups to ensure ample selection options.
post-production
Post-Production
The post-production stage includes color correction and detailed retouching to ensure accurate tones and refined texture. Background removal and compositing techniques are used to enhance visual impact, while light and shadow adjustments are applied to create depth and visual tension, making the final images more compelling.
- Color Correction: Adjust white balance to ensure color consistency across all photos and alignment with the product’s actual appearance.
- Detail Retouching: Remove noise, repair imperfections, and enhance light and shadow layering.
- Background Removal & Compositing: Remove backgrounds and composite multiple elements if needed to enhance visual appeal.
- Lighting Enhancement: Further enhance light and shadow contrast in post-production to increase depth and visual impact.
photo delivery
Photo Delivery
When delivering the final images, we provide different resolutions and aspect ratios based on the intended use. Files are converted into appropriate formats such as JPEG, TIFF, or EPS to ensure flexibility across various media platforms. This approach ensures the images effectively convey the brand message and fulfill marketing objectives.
- Resolution: Adjusted according to different usage scenarios (e.g., web, print, large format).
- Aspect Ratio: Cropped and provided in various proportions based on application needs.
- File Formats: Delivered in formats such as JPEG, TIFF, and EPS to ensure wide usability.
- Marketing Application: Images are optimized to effectively communicate the brand’s message and support promotional goals.
