MAXCLAW
Yong Ji Industrial Co., Ltd., established in 1985, is a professional manufacturer specializing in a wide range of pipe tools. Over the years, the company has upheld its core values of quality assurance and superior service, earning consistent praise from the industry thanks to its diverse product line. With nearly 40 years of development, the company now offers over a thousand products. To help distributors quickly understand and find suitable items, a comprehensive product catalog was created. In terms of visual design, we thoughtfully incorporated MAXCLAW’s pipe cutter—one of Yong Ji Industrial’s signature tools—by cleverly slicing the word “IMPOSSIBLE” into “POSSIBLE.” This creative concept perfectly embodies the brand spirit of MAXCLAW: nothing is impossible.
DESIGN ITEMS
┃ PHOTOGRAPHY ┃ CATALOG ┃
CATALOG DESIGN
In the catalog design, we focused not only on aesthetics but also on enabling readers to quickly and efficiently access the information they need. To achieve this, we began by thoroughly understanding the functions of over a thousand products and carefully studying the best photographic angles for each. We meticulously designed the product specifications and organized all items into a well-structured 80-page catalog. To reflect the professional image of Yong Ji Industrial Co., Ltd.’s MAXCLAW brand, the catalog content includes the company’s history, philosophy, equipment, and vision. We devoted significant effort to both the design and photography to ensure that every page conveys the core value and brand spirit of MAXCLAW.