SUCTION
Since its establishment in 1960, Shuo Xing Industrial Co., Ltd. has been a key pioneer in the production of lubrication tools. Over the years, the company has continuously strived to develop high-quality and durable products, earning widespread recognition within the industry. After more than sixty years of development, Shuo Xing Industrial Co., Ltd. has decided to inject new vitality by updating the logo, identity system, product colors, and catalog for SUCTION. We look forward to these new branding and design elements providing customers with a fresh experience and further solidifying SUCTION’s position as an industry leader.
DESIGN ITEMS
┃ BRAND ┃ LOGO ┃ COLOR ┃ TYPOGRAPHY ┃ PHOTOGRAPHY ┃
┃ POSTER ┃ CATALOG ┃
LOGO DESIGN
In this logo design, we aimed to embody the core values of “durability” and “strength.” We drew inspiration from powerful symbols such as the “rhinoceros,” “elephant,” “tank,” and “lubricated gears,” integrating these elements into the design. These strong icons highlight the high quality and reliability of Shuo Xing Industrial Co., Ltd. SUCTION products.Additionally, Shuo Xing Industrial Co., Ltd. SUCTION plans to launch a new brand called “ZOE.” For this, we focused on “lubrication” as the core element and created a brand-new logo. Ultimately, we provided 16 different conceptual designs, allowing the client to choose the one that best fits their needs and style.
STANDARD COLOR
During the selection process for the standard colors, we focused on the main qualities of “stability” and “refinement.” After careful consideration, we chose six distinctive colors from a wide range of unique palettes and applied them to the products so that the client could truly experience the aesthetic enhancement brought by the new color scheme. Ultimately, we selected a stable yet eye-catching color combination: Liver Red (Pantone 200 C) and Dark Gray (Pantone Cool Gray 10) as the unified color standard for future products, and integrated this color pairing into the overall identification system.
TYPOGRAPHY DESIGN
After careful consideration, we finalized a meticulously designed logo and created a bespoke hand-drawn bilingual (Chinese and English) typeface to accompany it. This unique typeface not only complements the logo perfectly, achieving optimal visual harmony, but we also established unified typography guidelines to set a consistent visual standard for all future promotional materials and products. These initiatives aim to elevate the overall brand image of Shuo Xing Industrial Co., Ltd. SUCTION, providing customers with a more consistent and professional experience.
PHOTOGRAPHY
Finally, the client carried out a brand and product transformation based on the CIS system we designed. Subsequently, we conducted commercial photography of the new products, focusing on their features and uses. The photos from this shoot will be used in posters, catalogs, and the website, showcasing the company environment, production process, quality control, and product categories. To ensure the smooth execution of the photography, we will conduct thorough planning and preparation beforehand to capture the key content that the images need to convey.
POSTER DESIGN
CATALOG DESIGN
In the catalog design for ShuoXing Industrial Co., Ltd. SUCTION, we placed great emphasis on how to best present the product information. Before starting the design, we first gathered detailed information on all products and carefully considered how to use iconography to categorize and explain each product’s features. At the same time, we planned the shooting angles to highlight their unique qualities. Only after reaching a consensus with the client did we proceed with copywriting, commercial photography, and digital design. Additionally, we skillfully integrated the CIS brand identity system into the design to organically showcase SUCTION’s key content and professional values within the catalog. Through meticulous design and professional execution, we are dedicated to creating a catalog that not only clearly communicates the features and advantages of the products but also provides customers with an intuitive and rich informational experience.