ROYALHERB
RoyalHerb Health Co., Ltd. focuses on Guilu Erxian Jiao and traditional Chinese medicinal herbs. The image of traditional Guilu Erxian Jiao has long been seen as overly old-fashioned and rigid. In this design project, we used sketch-style illustrations to depict the medicinal ingredients and production process, aiming to create a brand image with a refined, literary aesthetic. This approach seeks to break the stereotype associated with Guilu Erxian Jiao and expand its appeal to a wider age demographic. We believe this refreshed brand identity will attract a broader target audience and bring greater market opportunities and business potential to RoyalHerb Health Co., Ltd.
DESIGN ITEMS
┃ BRAND ┃ LOGO ┃ TYPOGRAPHY ┃ GRAPHICS ┃ PACKAGE ┃
┃ PHOTOGRAPHY ┃ WEBSITE ┃
LOGO DESIGN
RoyalHerb Health Co., Ltd. is a long-established brand specializing in traditional Chinese medicinal herbs, with a focus on the production of Guilu Erxian Jiao. Therefore, in our logo design, we incorporated elements such as medicinal herbs, traditional medicine jars, Chinese medicine concepts, turtle shells, deer antlers, and calligraphy. A total of 16 different design styles were created, each carrying its own unique concept and meaning.
TYPOGRAPHY DESIGN
In the end, we selected one logo and created a custom hand-drawn typeface to achieve optimal visual harmony. At the same time, we developed it into a unified identity system, establishing consistent guidelines and standards for future applications such as business cards, envelopes, promotional materials, and packaging. This system aims to highlight the unique charm of RoyalHerb Health Co., Ltd. and enhance the consistency and professionalism of its brand image.
CREATIVE GRAPHICS
The packaging and promotional materials for Guilu Erxian Jiao traditionally use actual photos of medicinal herbs to showcase the products, presenting a conventional and old-fashioned image of Chinese herbal medicine. However, this approach may limit the brand’s ability to attract a broader consumer base, especially younger customers. Therefore, this time we chose to depict the medicinal herbs using sketches. This not only adds an artistic and literary feel to the packaging and promotional materials but also injects new vitality into the brand. This design style aims to create a more modern and appealing image that captures the attention of younger consumers. Through this approach, we hope to bring Guilu Erxian Jiao closer to the lifestyles and preferences of contemporary consumers while preserving its traditional Chinese medicine cultural heritage.
PACKAGE DESIGN
When designing packaging, multiple aspects need to be considered: visual appearance, packaging structure, packaging materials, mixed media, and printing methods. This packaging design involves three different product types, each with three identical quantities. Therefore, key considerations in the design include how to effectively share packaging materials, simplify the structure, facilitate packaging, and reduce storage space for packaging materials when not in use.
PHOTOGRAPHY
WEBSITE DESIGN
Incorporate photos, the logo, standard colors, logotype, and creative graphics into the website design. These elements will infuse RoyalHerb Health Co., Ltd.’s website with the brand’s unique style and professionalism.
